Bazookers

Tuesday, December 5, 2023

Disclaim check

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We consumers must need protecting: I see more advertisements that include disclaimers. Pharmaceutical ads warn that a medication that treats...
Thursday, November 10, 2022

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The burning bush Back in the day, I would share an esoteric fact about new technology with my business partner. He would momentarily fix m...
Saturday, November 5, 2022

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Take a stand and build a brand Want to build your personal brand? Adopt content-based marketing. Simply put, it's about publishing art...
Thursday, January 19, 2012

When it comes to e-mail, thin is in

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I can be accused of being too obsessed with detail, but usually it’s the small stuff that separates us from the great unwashed.  Like the le...
Friday, December 2, 2011

Privacy is a marketing issue

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In an earlier life I was responsible for raising awareness for consumers’ privacy rights for a division of TRW that maintained real property...
Saturday, October 29, 2011

Breaking new ground in business

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In my last post, I spoke about using trade shows as a centerpiece event for securing new business and deepening relations with current clien...
Wednesday, October 26, 2011

The show must go on

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I distinctly remember the 1998 Mortgage Bankers Association Annual Convention held in Chicago.  I was a Vice President of Sales and Marketin...
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Dave Ross
Founder and Principal of Bazooka Communications.
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